Principles

Ultra Res artwork follows core design principles that ensure a compelling, professional viewing experience. These principles guide every aspect of your video creation.

Camera
The camera should remain locked off, or feature extremely minimal panning and zoom movements. A stable, anchored perspective directs viewer attention to the artwork's details rather than camera dynamics.
Playback
Ultra Res artwork is displayed with automatic looping. A single playback session lasts up to 7 minutes, after which the system automatically loops the video from the beginning.
Looping
Your artwork must loop perfectly and seamlessly. The transition from the final frame to the first frame should be invisible to the viewer, creating a continuous, uninterrupted experience.
Speed
The visual pace should have a mesmerizing and patient cadence that allows the work to breathe in space. This creates a meditative, contemplative experience that rewards sustained viewing.